ugo, Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Ken Matsui; hereinafter ugo), a developer of business digital transformation robots, has signed two memorandums of understanding (MoUs) with Singapore’s Ourglass Robotics and Malaysia’s Robopreneur as part of its business expansion in the Southeast Asian market. Through this partnership, the company aims to build a sales and support system in Singapore and Malaysia and accelerate the introduction of robots.
◼︎Background to entering the Southeast Asian market
As a business hub in Southeast Asia, Singapore has a stable economic environment and is a country that is actively promoting the introduction of advanced technology. In particular, under the Smart City concept, the use of AI and robotics technology is being encouraged, and the demand for automation to compensate for the labor shortage is rapidly increasing. In addition, with the declining birthrate and aging population, the labor shortage in particular has become a serious issue, and it is believed that the introduction of further automation technology will be required in the future.
Malaysia is one of the countries where data center investment is active due to its stable power supply and low disaster risk. In addition to the ease of opening a facility, obtaining construction approval, and conducting foreign trade, the country has been highly praised internationally for its excellent balance of business development, including a good environment for producing electrical power. Malaysia is expected to continue to develop economically in the future, and it is expected that the demand for automation technologies, including service robots, will further increase.
ugo has signed the MoUs with local companies in Singapore and Malaysia, supported by the program implemented by AEM-METI Economic and Industrial Cooperation Committee (AMEICC), funded by the Ministry of Economy, Trade and Industry (METI) and organized by Leave a Nest Group for the years 2024-2025.
◼︎Initiatives in the Singapore market
| Partner Company | Ourglass Pte Ltd. (Ourglass Robotics) |
|---|---|
| Details of the Initiative | ・Provide robot solutions to the Singapore government and private companies ・Establish a sales, support and maintenance system to promote the introduction of robots in the Singapore market |
◼︎Initiatives in the Malaysian market
| Partner Company | Robopreneur Sdn Bhd (Robopreneur) |
|---|---|
| Details of the Initiative | ・Establishing sales, distribution, and support/maintenance within Malaysia ・Accelerating the spread of robotics technology in the ever-growing Malaysian market, contributing to improving productivity across the industry |
＊This was also announced and featured by Malaysian local media.
Utusan TV : https://utusantv.com/2025/01/25/robopreneur-ugo-meterai-mou-sedia-tenaga-robotik-bantu-operasi-pusat-data/
Mymntv News : https://mymntnews.com/2025/01/27/robopreneur-ugo-jalin-kerjasama-penggunaan-robotik-tingkat-pusat-data/
◼︎Future Outlook
Using its business expansion in Singapore and Malaysia as a foothold, ugo aims to promote the use of robots throughout Southeast Asia and build an ecosystem for service robots.
【What is the business DX robot “ugo”?】
“ugo” is a business digital transformation robot that employs a hybrid control system of remote operation and AI automation. You can choose a robot according to the equipment and work content, and it will contribute to the digital transformation of work where there is a significant labor shortage.
◼︎ugo, Inc. Company Profile
Location: 1-7-8 Higashikanda, Chiyoda-ku, Tokyo
Established: 2018
Representative: Ken Matsui
URL: https://ugo.plus/
Business: Provision and operation of ugo solutions, development, provision and operation of RaaS frameworks
